Since 2010, Instagram has proved itself to be mirror growing social media platform around! It’s a user base of around 300 million and of which may be set to rise further. So why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it may be. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden growing.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast growing. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is employed daily, this is a loyal and highly active member.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social media. With high usage, there really can be increased interest in advertising on a app. However, competition end up being ripe and businesses could have to find creative approaches to out compete their rivals in the visual world of social movie.
How are you able to use it for Marketing communications?
Of course, if you wish to use this to advertise your company product, the other must consider how. This really is a visual platform therefore products have a general to be able to market that services. But services are not impossible market on the app, finding exciting for you to bring your your service will catch the eye of the Instagram abuser.
Hashtags are occasionally used on buy instagram likes and also becoming in on trends actually starting person is a sure for you to engage an audience, in the similar way to Twitter. However, one must be careful to match the hashtag to the visual content you provide, so is not as simple as conserve money that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for one mobile data, hungry group. Only new and fresh content will attract care.
Finally, Instagram stories would definitely be a great solution to personally engage your audience, lasting only 24 hours. Stories should be did in the past keep buyers updated daily on company is and reveal behind the scenes content to create the user believe that they are part of the company.
Instagram could be used to push almost anything, with an artistic mind and a committed team, you can create quite the excitement around your brand!
With a young, educated audience making use of the app with their mobiles daily, one may only predict sustained growth and loyalty by reviewing the users. Just about be increasing opportunity added with this app for business purposes along with the advice on this writer end up being get in while its alluring! It will only increase so get into the market before it gets considerably crowded.